Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • dangblingus@lemmy.dbzer0.comEnglish
    1·
    1 year ago

    The strategy was to use Saudi Arabian money to buy Twitter and then tank it. It’s a publicly traded company, so it has to look like run of the mill incompetence rather than an illegal dismantling of the company.