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Cake day: June 13th, 2023

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  • SI just isn’t, or at least hasn’t been, set up to do this kind of step-change development. It’s been streamlined essentially since the split from the Championship Manager series to operate on an iterate-on-what-we-have basis with overlapping one-, two-, and three-year dev cycles geared toward developing annual refreshes of essentially the same game.

    Everything from the dev cycle through AA, marketing, publishing, and even licensing is based on that fundamental structure. But that’s a model with an expiry date, and the kind of complete refresh they are currently attempting has been sorely needed for years already.

    But they should have just announced a hiatus year at the start to get this done. They were never going to be able to do this within their regular annual cycle.




  • Engagement is merely the ability to, or the degree to which you are able to, maintain interaction with something (a system, a game, a fidget toy, whatever) over time. It has absolutely nothing to do with entertainment, although you can use entertainment as a means of achieving or increasing engagement. However, entertainment is hard. People are entertained by different things to different degrees, and respond to their entertainment in different ways. Engagement on the other hand is a fairly simple behavioural matter and that’s a whole field of science (which is mostly bollocks, to be fair, but its lessons can be very effective when applied at scale).

    Source: I used to be a behavioural engineer, specifically a gamification specialist. Engagement was the oil I was employed to extract, and entertainment the excuse my field used to pretend what we were (and still are) doing isn’t just social manipulation at scale.