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Anecdotal, I had the same with EA. When Origin first launched, the two games I had in my EA account disappeared. Do amount of battling with their support got me anywhere, even though I had the retail copies and the serial keys.
Got to the point where I gave up. Rather play games I actually wanted to play, to than Spore and The Sims 3.
I couldn’t care less about the two games, and fighting on principle seemed like too much effort at the time.
But yes, I’ve not bought an EA game since.